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Joe Murphy Social Media Sociality and - doctoreg.ru

Craig A. Hill Social Media, Sociality, and Survey Research

Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a «sociality hierarchy» in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

7135.43 RUR

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Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

1833.88 RUR

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Laura Maya Profit from Mobile Social Media Revolution: Learn how to Engage Social Media and Triple Your Profits

Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover – How companies are leveraging on smartphones and tablets to tap their social network power. – Types of social media marketing tools and their usage – How to integrate various mobile and social networking tools into your marketing plans – How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.

441.16 RUR

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Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

2050.27 RUR

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Группа авторов Successes and Setbacks of Social Media

Discover the real-life impacts of social media use through a collection of fascinating academic perspectives   Successes and Setbacks of Social Media: Impact on Academic Life  rigorously explores the positive and negative impacts of social media as a communication tool. The book incorporates a diverse group of opinions and perspectives, all of which reflect on how social media might influence academic success, relationships, self-worth, and engagement with virtual networks.  Accomplished academic and editor Dr. Cheyenne Seymour delivers an insightful examination of the different ways that social media can catapult people into success or failure. Four key areas are explored: academics, authenticity, relationships, and self-worth. Each area contains a synthesis of the latest research, supplemented with contributions that explore the negative and positive aspects of each area. The editor also includes perspectives that discuss emerging technologies, the impact they have on social media, and the impacts they might have in the future.  The book offers readers a wide variety of benefits, including:  An informative synthesis of peer-reviewed research about the impact of social media on individuals today Chapters that investigate both positive and negative aspects of social media across multiple demographics and usage scenarios Illuminating reports on experiences with several social media platforms, including Facebook, Instagram, and Snapchat An analysis of potential future developments and emerging technologies in social media and the coming social and ethical concerns that might arise Perfect for advanced undergraduate and graduate level students across a variety of disciplines, but particularly in courses on social media, mass communication, relational communication, and strategic communication,  Successes and Setbacks of Social Media  also belongs on the bookshelves of anyone with even a passing interest in the real-world impacts of social media usage.

3048.87 RUR

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Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

1683.5 RUR

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Marsha Collier Social Media Commerce For Dummies

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

1979.85 RUR

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Peter Scott R. Auditing Social Media. A Governance and Risk Guide

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

3664.08 RUR

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Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

1830.21 RUR

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L. Meghan Mahoney Strategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

8697.31 RUR

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Joe murphy (@Joemurp88740773) | Twitter

Die neuesten Tweets von @Joemurp88740773

Joe Murphy (@joemurphyphoto) • Instagram photos and videos

23.1k Followers, 1,366 Following, 920 Posts - See Instagram photos and videos from Joe Murphy (@joemurphyphoto)

Joe Murphy Profile | Facebook

Profile von Personen mit dem Namen Joe Murphy anzeigen. Tritt Facebook bei, um dich mit Joe Murphy und anderen Personen, die du kennen könntest, zu...

Joe Murphy - CEO - Murphy Media WV | LinkedIn

About Joe Murphy is the President and CEO of Murphy Media. He is an award-winning writer, director, producer, and artist. Murphy's production career began in New York with Night Train Films, where ...



Joe Murphys Profile | Facebook

Profile von Personen mit dem Namen Joe Murphys anzeigen. Tritt Facebook bei, um dich mit Joe Murphys und anderen Personen, die du kennen könntest, zu...

Joe Murphy (Eishockeyspieler, 1967) – Wikipedia

Joseph Patrick „Joe“ Murphy (* 16.Oktober 1967 in London, Ontario) ist ein ehemaliger kanadischer Eishockeyspieler, der im Verlauf seiner aktiven Karriere zwischen 1987 und 2001 unter anderem 899 Spiele für die Detroit Red Wings, Edmonton Oilers, Chicago Blackhawks, St. Louis Blues, San Jose Sharks, Boston Bruins und Washington Capitals in der National Hockey League bestritten hat.

Former Detroit Red Wings forward Joe Murphy Living Homeless

Joe Murphy never really did make it with the Detroit Red Wings on a regular basis after being selected first overall. In 1987/88 Joe played in 50 games with the Wings scoring 10 goals and adding 9 helpers. Those 50 games would be far and away the most Murphy would appear in any single season of his Red Wings career.

Joe Murphy – Wikipedia

Joseph Patrick "Joe" Murphy, född 16 oktober 1967, är en kanadensisk före detta professionell ishockeyforward som tillbringade 15 säsonger i den nordamerikanska ishockeyligan National Hockey League (NHL), där han spelade för ishockeyorganisationerna Detroit Red Wings, Edmonton Oilers, Chicago Blackhawks, St. Louis Blues, San Jose Sharks, Boston Bruins och Washington Capitals.

20 Entertaining Social Media Jokes To Laugh About

Sometimes, a few entertaining social media jokes are just what the doctor ordered to brighten your day. I’ve scoured the web to find a collection of 20 hilarious resources based on social media for you – each designed at the very least to put a smile on your face. Perhaps even force a chuckle or two.

Amazon.com: Social Media, Sociality, and Survey Research ...

Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology ...

Joe Murphy Profiles | Facebook

View the profiles of people named Joe Murphy. Join Facebook to connect with Joe Murphy and others you may know. Facebook gives people the power to share...

Social Media, Sociality, and Survey Research - Craig A ...

Joe Murphy, MA, is a Survey Methodologist at RTI International. His research focus includes the implementation of new data collection processes and analytic techniques to maximize data quality, increase response, and reduce costs, as well as the role of new technologies and social media in the collection and analysis of social data.

@joe_murphy07 | Twitter

Die neuesten Tweets von @joe_murphy07

Joe Murphy (ice hockey) - Wikipedia

Detroit Red Wings. Joe Murphy became the first NCAA college player to be selected first overall when he was selected in the 1986 NHL Entry Draft by the Detroit Red Wings.Murphy had been a stand out centre with Michigan State, but with Steve Yzerman and Adam Oates handling the first and second line duties in Detroit, Murphy found little room to develop his game with the Red Wings.

Social Media | timmurphy

Social Media Graphic This graphic was created using my studio photograph in InDesign to use on our Facebook and Twitter sites at ISBE. Unique graphics were used to mark various special events.

Meet Our Founder Joe Soto | Revenue Inbound Marketing

Joe was an author contributor to Jeffrey Gitomer’s book, Social Boom. He’s a lead trainer with Tai Lopez’s Social Media Marketing Agency program, responsible for training over 30,000 people online, and is a frequent guest speaker at his events and mastermind meetings.

Hate on Social Media - SafeHome.org

Unfortunately, this rise in hate speech on social media has coincided with a rise in hate crimes. In 2015, there were over 7,000 victims of hate crimes in the U.S., and nearly 60 percent of those were targeted due to their race, ethnicity, or ancestry. The Rise of Hate Groups. The presence of hate groups on Twitter has been growing since 2008, but between the close of 2015 and the end of 2016 ...

Gerald and Sara Murphy - Wikipedia

Gerald Clery Murphy and Sara Sherman Wiborg were wealthy, expatriate Americans who moved to the French Riviera in the early 20th century and who, with their generous hospitality and flair for parties, created a vibrant social circle, particularly in the 1920s, that included a great number of artists and writers of the Lost Generation.Gerald had a brief but significant career as a painter.

Joseph M. Murphey | Miles Mediation & Arbitration

Since 2005, Joe has mediated nearly 3,000 cases at Miles Mediation with a success rate of over 80%. When he’s not mediating, volunteering in the community, or spending time with his family, Joe is usually ...

Joe Murphy - East York, Ontario, Canada | Professional ...

View Joe Murphy’s profile on LinkedIn, the world’s largest professional community. Joe has 2 jobs listed on their profile. See the complete profile on LinkedIn and discover Joe’s connections and jobs at similar companies.

Joe Murphy - Social Care Worker - Health Service Executive ...

View Joe Murphy’s profile on LinkedIn, the world’s largest professional community. Joe has 2 jobs listed on their profile. See the complete profile on LinkedIn and discover Joe’s connections and jobs at similar companies.

Joe Murphy - New York, New York | Professional Profile ...

View Joe Murphy’s profile on LinkedIn, the world's largest professional community. Joe has 19 jobs listed on their profile. See the complete profile on LinkedIn and discover Joe’s connections ...

Murphy: social media 'bullies' killing young people - and ...

Shaun Murphy says a bullying culture is killing young people and he is determined to silence social media trolls, writes Will Jennings. Murphy, the world No.7, beat Mark Williams 6-4 in the first ...

Beach cops were not excessive during arrest shared on ...

Beach cops were not excessive during arrest shared on social media, chief says. Updated Jul 14 , 2020; Posted Jul 14, 2020 . Facebook Share. Twitter Share. By Chris Sheldon | NJ Advance Media for ...

Social media platforms cracking down to prevent violence ...

Social media platforms cracking down to prevent violence at Joe Biden inauguration Facebook, Twitter and other tech platforms take action to prevent repeat of January 6 riots at US Capitol

Social Media in Public Opinion Research | Public Opinion ...

Social media has been defined in many ways, but for the purposes of this report, we borrow the definition from Murphy, Hill, and Dean (2013), which is relevant for public opinion and survey research: “Social media is the collection of websites and web-based systems that allow for mass interaction, conversation, and sharing among members of a network.” Social-media platforms have proliferated in recent years, with a rapid increase in adoption and use by both members of the general public ...

Joe Rogan | What is the Future of Social Media? - YouTube

Taken from Joe Rogan Experience #1281 w/Tom Papa:https://www.youtube.com/watch?v=mgLAhLzw2s8

Joe Murphy Stats | Hockey-Reference.com

Every Sports Reference Social Media Account. Site Last Updated: Wednesday, January 20, 4:09AM Question, Comment, Feedback, or Correction? Are you a Stathead, too? Subscribe to our Free Newsletter. This Month in Sports Reference Find out when we add a feature or make a change. Do you have a sports website? Or write about sports? We have tools ...

Joe Murphy - Elite Prospects

Joe Murphy, Red Wings' No. 1 Pick, is homeless again and refusing help: Detroit Free Press : Post a scouting report/trivia/player comment in English (visible here) Log in or go premium to post and read comments. Go premium. Load more posts. Update Profile Go Premium to Update Profile. Submit changes (incorrect DOB, missing stats, incorrect stats, social media links etc) using a web form and we ...

Kevin Hart on the Dark Side of Social Media | Joe Rogan ...

Taken from Joe Rogan Experience #1278 w/Kevin Hart: https://www.youtube.com/watch?v=XW_KhFq4LQo

Amazon.fr - Social Media, Sociality, and Survey Research ...

Noté /5: Achetez Social Media, Sociality, and Survey Research de Hill, Craig A., Dean, Elizabeth, Murphy, Joe: ISBN: 9781118379738 sur amazon.fr, des millions de livres livrés chez vous en 1 jour

Joe Murphy - Player profile 20/21 | Transfermarkt

Joe Murphy, 39, from Ireland Tranmere Rovers, since 2020 Goalkeeper Market value: £135Th. * Aug 21, 1981 in Dublin, Ireland

SABC Media Libraries: Social Librarian Infographic # ...

All about the SABC Media Libraries, the place where info comes to life! The South African Broadcasting Corporation Media Library is the information hub for audio and printed material relating to broadcasting. Home; Feedback; Thursday, August 29, 2013. Social Librarian Infographic #sociallibrarian - by Elsevier's Library Connect Newsletter and Joe Murphy Social Librarian Infographic "Social ...

Joe Exotic reagiert auf Nicht-Begnadigung durch Donald ...

Joe Exotic reagiert auf Nicht-Begnadigung durch Donald Trump. 01/21/2021 mediabest Stars “Tiger King”-Star Joe Exotic (57) wurde nicht wie erhofft von Ex-US-Präsident Donald Trump (74) begnadigt. Der ehemalige Zoobesitzer meint, den Grund dafür zu kennen: “Ich war zu unschuldig und zu schwul, um eine Begnadigung von Trump zu verdienen”, schreibt er provokant auf Twitter. Außerdem ...

Gardaí issue warning over "ghosting" social media trend ...

Joe Biden quotes James Joyce in farewell speech in Delaware READ MORE When the vehicle stops, the reaction of the driver is then filmed and uploaded to social media.

What is Social Media Marketing? | Buffer

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content, listening to and engaging your followers, analyzing your results, and running social ads.

Joe Murphy - Moviepilot

Bilder: Joe Murphy. Keine Bilder vorhanden. Die 5 beliebtesten Stars der letzten 30 Tage Ennio Morricone . 374 Fans insgesamt +11 Fans. Christopher Nolan. 3072 Fans insgesamt +10 Fans. Quentin ...

Joe Murphy Stats and News | NHL.com

Get all the latest stats, news, videos and more on Joe Murphy

Joe Murphy - IMDb

Joe Murphy, Actor: Uncle Bim's Gifts. Joe Murphy was born on May 16, 1877 in San Jose, California, USA. He was an actor, known for Uncle Bim's Gifts (1923), All Wet (1927) and Andy's Hat in the Ring (1924). He died on July 31, 1961 in San Jose.

Joe Murphy - Spielerprofil 20/21 | Transfermarkt

Joe Murphy, 39, aus Irland Tranmere Rovers, seit 2020 Torwart Marktwert: 150 Tsd. € * 21.08.1981 in Dublin, Irland

Joe Biden's Social Media Following Up by Millions in Week ...

President-elect Joe Biden's social media following has surged ahead of his inauguration this week, while Donald Trump's accounts remained silent. Between January 11 and January 18, the incoming U ...

Local Celebrities, Lawmakers Take To Social Media To ...

Local Celebrities, Lawmakers Take To Social Media To Congratulate Joe Biden, Kamala Harris After Projected Presidential Win By CBS3 Staff November 7, 2020 at 1:10 pm Filed Under: Election 2020 ...

Report: Social media manipulation affects even US senators

Murphy, a Connecticut Democrat, said in a statement that he agreed to participate because it’s important to understand how vulnerable even verified accounts are. “We’ve seen how easy it is for foreign adversaries to use social media as a tool to manipulate election campaigns and stoke political unrest,” Murphy said. “It’s clear that social media companies are not doing enough to ...

Nach Amtseinführung: Joe Biden wickelt Donald Trumps Erbe ...

Am ersten Tag als US-Präsident fackelt Joe Biden nicht lang: Mit einer Rekordzahl an Initiativen wickelt er Donald Trumps Erbe ab. Ein wichtiger Berater kündigt bei t-online neue Pläne mit Europa an. Was Joe Biden in den ersten Stunden als US-Präsident tat, lässt sich auf einen Nenner bringen: Er w

Joe Exotic reagiert auf Nicht-Begnadigung durch Donald Trump

"Tiger King"-Star Joe Exotic schreibt sich seinen Frust wegen der Nicht-Begnadigung von der Seele. Donald Trump soll ihn nur ausgenutzt haben. "Tiger King"-Star Joe Exotic (57) wurde nicht wie ...

Joe Biden: Die digitale Inauguration | DiePresse.com

In wenigen Stunden haben die USA einen neuen Präsidenten. Die Social-Media-Plattformen arbeiten indes an einem digitalen Transfer. Denn Biden wird nicht die Follower Trumps übernehmen.

Joe Murphy - sport.de

Joe Murphy (Joseph Murphy) - alle Infos zum Spieler

Jay Levinson Conrad Guerrilla Social Media Marketing

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

1613.08 RUR

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Shiv Singh Social Media Marketing For Dummies

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

1979.85 RUR

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David Rose Getting a Social Media Job For Dummies

Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.

2199.92 RUR

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Huan Liu Community Detection and Mining in Social Media

The past decade has witnessed the emergence of participatory Web and social media, bringing people together in many creative ways. Millions of users are playing, tagging, working, and socializing online, demonstrating new forms of collaboration, communication, and intelligence that were hardly imaginable just a short time ago. Social media also helps reshape business models, sway opinions and emotions, and opens up numerous possibilities to study human interaction and collective behavior in an unparalleled scale. This lecture, from a data mining perspective, introduces characteristics of social media, reviews representative tasks of computing with social media, and illustrates associated challenges. It introduces basic concepts, presents state-of-the-art algorithms with easy-to-understand examples, and recommends effective evaluation methods. In particular, we discuss graph-based community detection techniques and many important extensions that handle dynamic, heterogeneous networks in social media. We also demonstrate how discovered patterns of communities can be used for social media mining. The concepts, algorithms, and methods presented in this lecture can help harness the power of social media and support building socially-intelligent systems. This book is an accessible introduction to the study of \emph{community detection and mining in social media}. It is an essential reading for students, researchers, and practitioners in disciplines and applications where social media is a key source of data that piques our curiosity to understand, manage, innovate, and excel.

This book is supported by additional materials, including lecture slides, the complete set of figures, key references, some toy data sets used in the book, and the source code of representative algorithms. The readers are encouraged to visit the book website for the latest information.

Table of Contents: Social Media and Social Computing / Nodes, Ties, and Influence / Community Detection and Evaluation / Communities in Heterogeneous Networks / Social Media Mining

2640.05 RUR

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John Lovett Social Media Metrics Secrets

Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

3080.18 RUR

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Gabor Szabo Social Media Data Mining and Analytics

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr. Gabor Szabo, a Senior Data Scientist at Twitter, and Dr. Oscar Boykin, a Software Engineer at Twitter, Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media – examples include Twitter, Facebook, Pinterest, Wikipedia, Reddit, Flickr, Web hyperlinks, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions Szabo and Boykin wrote this book to provide businesses with the competitive advantage they need to harness the rich data that is available from social media platforms.

3961.17 RUR

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Erik Qualman Socialnomics. How Social Media Transforms the Way We Live and Do Business

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

1463.43 RUR

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Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media

Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.

4401.3 RUR

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Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

5501.63 RUR

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Nancy Flynn The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

4841.43 RUR

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